Cavallino Group And Flying Lizard Motorsports Answer Fans’ Call For Merchandising Program

Cavallino Group And Flying Lizard Motorsports Answer Fans’ Call For Merchandising Program

Cavallino Group LLC and Flying Lizard Motorsports have agreed to join forces and bring a comprehensive merchandising program to the United SportsCar Championship racing series.

Massachusetts-based sports merchandising company, Cavallino Group, will sponsor the “The Lizards” with official team apparel and merchandise, including unique collections of lifestyle gear for the different racing series they are involved with. These products will be available for fans to purchase at trackside events, FlyingLizardStore.com, and Cavallino Group e-commerce site PaddockCollection.com starting in mid-March.
“Flying Lizard Motorsports is a personal and fan-favorite team in the racing industry,” said Cavallino Group President Edward Spivak. “We understand that racing fans have anticipated both team and lifestyle gear for The Lizards and we’re very excited to bring an entirely new, fresh look for the team and its fans starting this season.”

“Flying Lizard is not only a great racing team with a great history but we also produce and sell some really great merchandise,” said Darren Law, Program Manager of Flying Lizard Motorsports. “We have built up such a big fan base and we felt that we needed to step it up with some new products. After having spent quite a bit of time researching who would be a good partner, produce quality product and help take us to the next level, we decided to go with Cavallino Group. I was impressed with the quality of their product and their depth of ability to be able to help us expand this area of our business, we are looking forward to beginning this partnership, and offering more for our fans.”
Flying Lizard Motorsports is based in Sonoma, California, and has competed in the American Le Mans Series for ten consecutive seasons, from 2004 to 2012 in the GT class and in 2013 in GTC, along with the inaugural season of the TUDOR United Sportscar Championship in the GT Daytona class in 2014. The Lizards have won two ALMS GT team championships (2008 and 2009), one ALMS GTC team championship (2013), and have secured three ALMS GT Drivers’ championships (2008, 2009, and 2010). Flying Lizard has also competed in the 24 Heures du Mans from 2005 through 2012, finishing third in 2005, fourth in 2006, sixth in 2008, sixth in 2011, and fourth in 2012. For the 2015 race season, the team will compete in the TUDOR United SportsCar Championship and Pirelli World Challenge with K-PAX Racing. Please visit the team website at www.LizardMS.com and the team store at www.FlyingLizardstore.com.

Cavallino Group is a sports merchandising company based in Needham, Massachusetts with expertise in product development, event sales and marketing, and online retail. Established in 2001 as a hobby business, Cavallino Group has rapidly expanded its reach to sports merchandising and marketing initiatives with valued relationships between select automotive brands, racing teams and racetracks.

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